brand identity / social media design / packaging design
AWOKEN
THE CLIENT
Awoken is a modern supplement brand dedicated to elevating women’s health and performance through intentionally crafted formulas made with clean, purposeful ingredients. With aspirations of becoming a global force in the wellness industry, Awoken aims to build a brand that not only supports the body but also speaks deeply to the emotional and spiritual well-being of women around the world.
THE CHALLENGE
To stand out in a highly saturated supplement market—where products often feel clinical, repetitive, or solely performance-driven—we needed to create a brand identity that connected on a more human and emotional level. Our focus was to ignite a sense of empowerment, renewal, and inner awakening.
To achieve this, we embraced a bold, contemporary visual language anchored in luminous gradients that command attention and evoke energy, transformation, and modern femininity. But we also sought to go beyond aesthetics. The identity needed to signal a shift from traditional “fitness-only” supplements toward a more holistic, spiritually enriched approach to wellness—one that acknowledges the full spectrum of a woman’s journey, not just the physical element.
CREDITS
Client: Awoken
Designer: Anamarija Leljak
Together, these elements form a brand expression that feels both energizing and grounding. Awoken becomes more than a supplement — it becomes a daily ritual, guiding women toward physical strength, emotional clarity, and spiritual harmony.
THE SOLUTION
The final identity for Awoken beautifully merges two complementary worlds. The vivid gradients and confident sans-serif typography embody modernity, vitality, and upward momentum—reflecting the active, empowered lifestyle of the brand’s audience. In contrast, the serene sunrise landscape illustrated on the packaging introduces a softer, contemplative layer: a symbol of renewal, balance, and inner growth.
