Speclines

brand identity / social media design

Speclines is a premier outdoor lighting agency. Founded in 1990 by Paul Mellor and Mark Forant, the company has grown into the leading outdoor lighting agency in New England.

The rebranding was crafted around principles of contemporary design, corporate professionalism, and a futuristic outlook.

The bold logo serves as a central element of the brand identity, resembling an abstract light fixture. A contrasting color palette symbolizes night and light, while gradients visually represent the diverse applications of Speclines' products.