Terralgal
Terralgal offers organic, microalgae-based biostimulants, leading the way in the innovative market of natural algae solutions. These products provide a sustainable, non-harmful approach to crop protection, free from side effects, while enhancing soil health and crop vitality.
Brand Vision:
To reflect Terralgal's revolutionary and sustainable approach in the agricultural industry, we crafted a visual story that merges natural elements with innovative touches. This visual language aims to communicate the brand's commitment to eco-friendly solutions while highlighting its cutting-edge advancements.
Design Approach:
Our design direction blends organic aesthetics with professional sophistication. We aimed to express the brand's expertise through clean, corporate elements—such as simple sans-serif typography, curated imagery, and minimalistic label designs. At the same time, we highlighted the brand's natural essence using organic, illustrative patterns and warm, earthy colors.
The logo icon is a fusion of three key elements that metaphorically represent the brand’s focus: an outline shaped like algae, wavy lines symbolizing fields, and a leaf representing crops thriving in algae-enriched soil. For the packaging, we balanced clean, modern typography with organic, watercolor-style illustrations. Dots representing algae and green fields serve as core visual motifs across all brand touchpoints.
The packaging design features a range of product formulas, each distinguished by its color, while maintaining a white, minimalist bottle/container base—chosen for its sustainability benefits. This ensures the packaging is both easily recognizable to farmers and visually refined.
To enrich the overall brand experience, we developed cohesive stationery and dynamic social media visuals. These materials incorporate Terralgal’s icons, badges, illustrations, and imagery to build a unified and engaging brand presence.
In the following visuals, you’ll experience an infusion of authenticity, organic warmth, and trustworthiness.
