A-POP
- Coming soon -
The approach:
Introducing Apop – a premium popcorn brand that blends sophistication with an unexpected twist of fun. We drew inspiration from classical patterns, infusing them with modern energy to create a sleek, refined identity.
The logo itself is a playful nod to the popping process: the line of the letter A extends into an elegant upper curve, mimicking the motion of kernels bursting into their airy form. The next step? We’re taking Apop to new heights with fun, edgy photography that celebrates both the luxury and playfulness of the brand.
THE BRAND’S VALUES
- Sophistication
- Fun Premium
- Elegance with the twist
