THE COMPANY

Born from the desire of pet lovers to feel even closer to the animals who shape their lives, Happetsy set out to build a brand that celebrates the joy, comfort, and companionship pets bring into everyday moments. Created for millennial pet parents across the West-South United States, the brand is designed to honor that deeply emotional bond — one filled with playfulness, affection, and shared happiness.

DESIGN CHALLENGE & SOLUTION

To bring this spirit to life, we crafted a visual identity rooted in warmth, personality, and modern charm. The mascot-based logo, framed within a box-like shape, echoes the anticipation of receiving a joyful package at your doorstep — a symbol of care, surprise, and thoughtful delight. This expressive mark is paired with a clean, contemporary sans-serif and complemented by a friendly script, forming a typographic trio that balances character, clarity, and heart.

Polka dots complete the visual story, adding a sense of fun, lightness, and celebration — the signature of a brand built to nurture connections and amplify the happiness pets bring into our lives. Happetsy isn’t just a pet-product company; it’s a visual expression of companionship, crafted to make every moment with your pets feel even more joyful.

CREDITS
Client: Happetsy
Designer: Anamarija Leljak

Anamarija Leljak, founder and lead designer, won A’ Design Award for this project.

A’ Design Award is the World’s largest, most prestigious, and influential design accolade, the highest achievement in design.