ZAGORSKI MED

The company:
Zagorski Med is a family-owned ecological honey producer based in Croatia. They sell high-quality honey made by bees collecting the finest nectar from untouched fields in Hrvatsko Zagorje, a region in Croatia.

The company’s mission:
To inspire people with the healing power of nature, captured in every jar of honey. Zagorski Med aims to support people’s health while protecting and working in harmony with nature.

The Challenge & Solution

Today, the market is saturated with natural brands that share a similar soft, clean, and organic visual style, making them easily recognizable but also blending together. While this places brands within a specific category, it creates a challenge: they often fail to stand out.

With this in mind, we chose a different approach by merging an organic visual story with modern, bold elements. The final product features a natural feel through illustrations of flower fields and a handwritten, typography-based logo. At the same time, strong, bold colors and a geometric bee stamp introduce a modern and surprising visual twist.

This approach allows consumers to immediately identify the product as honey, while the brand stands out on the shelf among other organic and sustainable products that tend to have plain, blended visual identities.

THE COMPANY VALUES
- Eco-production
- Power of nature
- Healthy Lifestyle
- High-quality